Users sue Match.com for date fraud

This doesn't surprise me at all. I think Craigslist is like that: the only person there is Craig himself.

Frustrated Match.com users are suing the online dating service over complaints that company employees posed as interested date prospects -- online and in-person! -- to trick accountholders into re-upping paid subscriptions.

Match.com is accused in a federal lawsuit of goading members into renewing their subscriptions through bogus romantic e-mails sent out by company employees. In some instances, the suit contends, people on the Match payroll even went on sham dates with subscribers as a marketing ploy.

"This is a grossly fraudulent practice that Match.com is engaged in," said H. Scott Leviant, a lawyer at Los Angeles law firm Arias, Ozzello & Gignac LLP, which brought the suit.