Google: piracyphobia is a smokescreen for greed

Salon has a long, excellent overview of the Google Print controversy -- the publishing industry doesn't argue that Google Print will cost it any sales. Rather, it argues that because Google has figured out a new way to make money off of books that the industry should get a cut of it.

Oh, really. And if I figure out how to sell phone-chargers to car-owners, should I have to kick back to Ford for building a business on top of its?

This is most problematic for obscure books, books you don't know you're looking for. Take this hypothetical scenario: Let's say that somewhere in the stacks at the University of Michigan there is an essay by a writer you've never heard of, on a subject you didn't know about, in a volume no longer in print, by a publishing house no longer in business; let's say, moreover, that even though you don't really know it, this essay is exactly what you're looking for, the answer to all your searching needs, in much the same way you find Web pages every day by people you don't know that turn out to be just the thing. Ideally, as Google envisions it, you could one day go to its search engine, type in a certain bon mot, and find this book, your book. Because it's still under copyright, Google would only show you a few sentences around your search term as it appeared in the text, not the whole volume; but you'd know it was there in the library, and if you wanted it, you'd be free to check it out, or find some way to buy it. Without Google's system, you'll never hear of this book.

In such a scenario, proponents of Google's plan see nothing but good -- good for the company, for Internet users, and especially for authors. In most copyright disputes between content companies and tech firms, there is often a legitimate question over which party might benefit more from a new technology, notes Fred von Lohmann, an attorney at the Electronic Freedom Foundation, which sides with Google in this battle. "Take the Napster case," von Lohmann says. In that situation, Napster claimed that its file-swapping tool could increase CD sales by letting people preview music before they purchased it; the CD industry, meanwhile, said the system had caused a significant drop in sales. Both sides cited numbers to support their arguments, and each theory sounded at least plausible.

"But with the Google Print situation, it's a completely one-sided debate," von Lohmann says. "Google is right, and the publishers have no argument. What's their argument that this harms the value of their books? They don't have one. Google helps you find books, and if you want to read it, you have to buy the book. How can that hurt them?"