Joga Bonita Bullshit
For the uninitiated, 'Joga Bonita' is a Brazilian saying about football, which translates to 'Play Beautiful'. What pisses me off about this whole campaign is that the sponsors of this noble sentiment, are Nike and the examples of beautiful football they show are mostly from the Brazil national team. Whom they happen to represent. While the examples of poor sportsmanship are mainly Argentinians. Who happen to be represented by Adidas.
There's nothing beautiful about that.