Copywriting Bankruptcy
I have an irrational fear of running out of ideas. It's not something I've had for long, because I've only been a copywriter for about three years now, but it sends cold shivers down my badly-postured spine. I fear it because if I don't have interesting things to say in the stupid-ads-I-do-that-nobody-reads-anyway, I know no one here will have any use for me. See, things aren't like that in Egypt where lack of competence is a matter of national pride and bungling inadequacy is seen as a sign of a care-free, friendly demeanour. Here, you're judged on performance. Like a porn star who's expected to be hard every twenty minutes.
Thing is, I know it's irrational because I'll never run out of ideas. I might go insane (ok, more insane) and start spouting gibberish--but even that would be interesting. I know that my mania is random and interesting and covers a wide palette. But I worry that that this interest isn't helping me be more emotionally stable.
Listen to me. I'm a writer of 'THE BOSS WENT ON VACATION AND OUR ACCOUNTANT WENT CRAZY!' lines and I'm carrying on like Dali with an existential crisis. Maybe the source of my angst IS that I think I should be doing Dali-like things. Dalliance, if you like.
Ha. Another cliche. Show me an advertising copywriter who doesn't secretly believe he's capable of being a serious writer and I'll show you a genuine, bonafide, certified, veritable hack.
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